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Archive for the ‘Heroes Copywriter David Garfinkel’ Category


"Momentum: Why Statues Never Win Foot-Races, And How Motion Leads to E-Motion… Which Leads to Action" by David Garfinkel

Consider the humble hoola-hoop.

Sitting in a garage by itself, it's little more than than a large ring of plastic.

Put around the waist of a person who's willing to set it in motion, the hoola-hoop is a wonder to behold.

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"Rhythm: Why A Cadence And A Meter Make Your Message That Much Sweeter" by David Garfinkel

This weekend, lazily surfing the tube, I fell into the charms of an infomercial.

(They work especially well when you're drowsy, you know… )

This one was for the Magic Bullet, an ingenious little blender/chopper/mixer system that makes dips, shakes, sauces and more in 10 seconds or less!

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"Every Copywriter Needs To Know This!" by David Garfinkel

"It is not sufficiently recognized – especially by the critics of advertising – that romance in its broad sense is the most wanted product in the world."
– James Webb Young, quoted in How to Write a Good Advertisement by Victor Schwab

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"The Disappointment Dimension" by David Garfinkel

How Customer Complaints Can Make You A Fortune:

Yesterday I went shopping for luggage. This has become an annoyingly familiar experience. I go through suitcases, roller-bars, what-have-you, in record time.

Am I harder on my luggage than other people?

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"Common Sense Consensual Marketing" by Michel Fortin

Listen to the Interviews of the Leading Entrepreneurs in the World Who Are Heroes That Are Pursuing Their Dreams With Every Ounce of Strength and Faith.
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Michel Fortin is a direct response copywriter, author, speaker and consultant. His specialty are long copy sales letters and websites. Watch him rewrite copy on video each month, and get tips and tested conversion strategies proven to boost response in his membership site at http://TheCopyDoctor.com/ today.
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One of the things most if not all Internet marketers come across at least once in their lives is "spam." Whether they've used it, contemplated it, rallied against it, or received it, the deceptively appealing nature of unsolicited commercial email as well as the gut-wrenching, mind-numbing, nerve-racking person-hours it takes to manage spam makes it the most detested form of online marketing. But the question remains: Why is it still being used?

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